Search Engine Marketing

Search Engine Marketing (SEM) drives traffic to your web site by purchasing ads and sponsored links within the results of major search engines. This can drive high-quality leads to you at a fraction of the cost of traditional advertising.

FRII offers full SEM campaign management and consulting services. We specialize in Google AdWords.

How does SEM work?

Search engines like Google, Yahoo, and MSN all allow advertisers to buy space on their search results pages. These ads are either paid for by the click (CPC), or by the number of times the ad is displayed (CPM).

However, unlike most online advertisements, SEM ads are only displayed to people that are searching for topics related to your product or service. For example, a person searching for "brake repair" might receive ads for local brake shops. This level of targeting gives your ad a huge advantage over traditional online and print advertising.

What does it cost?

You can spend as much or as little as you like on SEM. Unlike traditional advertising, most SEM ads are pay-as-you go. FRII can help you plan an optimal budget.

Who should use SEM?

SEM is effective for most industries - even ones where your product or service isn't sold online. FRII can help you design your SEM campaign and web site to convert visitors to customers whether you're looking to sell directly or generate leads.

My business is local - isn't SEM a waste?

Not at all. Search engines are rapidly replacing the yellow pages as the preferred local business directory. Some experts believe that 60% of web searches are for local information.

The SEM market also fully supports geographic targeting of ads - you can make sure that your ad only shows up in your local market.

How does SEM relate to Search Engine Optimization (SEO)?

SEO and SEM are complimentary. "Organic" clicks from SEO are free, but can take many months to build up. Clicks from an SEM campaign are immediate, but cost money. By pairing SEO and SEM you get a responsive campaign that sustains itself well over time.

FRII offers full Search Engine Optimization services.

How do I get started?

Fill out our contact form or call us at 800-935-6527. We'll custom build an SEM plan for you with no obligation.

You can also download our free SEO/SEM Whitepaper to learn more.