Search Engine Optimization

Search Engine Optimization (SEO) increases the quantity and quality of visitors your web site receives from search engines referrals - it makes your site easier for your potential customers to find.

We offer both one-time and recurring SEO services. We can apply SEO techniques to an existing site, or to new construction.

How does it work?

FRII uses content-centric (also called ethical or "white-hat") SEO. We carefully tailor your site's message to fit your audience. Language, structure, and layout all have to be targeted.

Not only does the process raise your search engine ranking, but also makes your site more appealing to visitors. A casual click becomes a customer.

Isn't SEO just adding meta tags?

No. Meta tags and other invisible page content are generally ignored (or even penalized) by modern search engines. Effective SEO requires careful adjustment of the visible structure and content of your pages. There are no tricks or shortcuts.

How does SEO relate to Search Engine Marketing?

Search Engine Marketing (SEM) involves purchasing sponsored links and ads within a search engine's results. The ads drive traffic to your site for a fee.

SEO and SEM are complimentary. "Organic" clicks from SEO are free, but can take many months to build up. Clicks from an SEM campaign are immediate, but cost money. By pairing SEO and SEM you get a responsive campaign that sustains itself well over time.

FRII offers full Search Engine Marketing services.

How do I get started?

Fill out our SEO questionnaire or call us at 800-935-6527. We'll custom build an SEO plan for you with no obligation.

You can also download our free SEO/SEM Whitepaper to learn more.